Ecommerce web development
Personalised cards and illustrations for every occasion
Sketched by Siena is a family business that creates personalised cards & illustrations in Siena’s signature style.
With a strong social media presence and highly popular live sketching events, the team needed an online store they could count on. They wanted a website that captured their brand, highlighted Siena’s beautiful artwork, and made ordering simple on any device.
Most importantly, they needed a custom ‘card builder’ tool so customers could design their own cards. Total flexibility was required, so that unique designs could be made by choosing characters, outfits, backgrounds and even pets.
UX / UI design
SEO & content strategy
Usability testing
Ecommerce site development
Custom application development
Ongoing digital strategy
The new card builder was made with mobile users in mind from day one. Knowing Sienna’s social media fans would mostly be on their phones, we made sure every detail stays easy and intuitive on any screen size.
The custom card designer fits perfectly with the rest of the website, allowing customers to mix personalised and pre-made cards into the same basket. We also worked with the team to thoughtfully include offers and upsells, helping boost order values while keeping the experience feeling beautifully premium.
The result is an e-commerce site that delivers exactly what the business needs, and what Siena’s fans expect. We’re excited to continue our partnership with this vibrant business, working with the team to improve the site and grow their return on investment.
Thank you SO much to the team at Pixelfridge for your hard work launching the Sketched by Siena website of our dreams. We are so grateful!
Ellie & Siena Starns
Co-founders at Sketched by Siena
