Digital transformation and strategy
Protecting the UK's historic homes & castles
Historic Houses is Britain’s largest collection of historic houses and gardens.
Tens of thousands of members support the organisation, helping to preserve these special places of culture and history. Members get free access to hundreds of the most cherished houses, castles, and gardens across the UK. The proceeds support Historic Houses’ ability to represent, advise, and support independently owned sites, and ensuring they stay alive for generations to come.
Ongoing digital strategy
UX / UI design
Dynamics CRM integration
Custom API development
WordPress development
Native app development
Accessibility & inclusivity
Conversion optimisation
Over the past five years, our partnership with Historic Houses has evolved from rebuilding a single website into overseeing a sophisticated digital ecosystem. This transformation centred on elevating the user experience, and introducing new features and services that deliver real, enhanced value to members.
We’ve helped move Historic Houses to a more joined-up approach that unifies content management and across platforms. This provides seamless experience across services – whether that be the main Historic Houses website, the iOS app, or other dedicated platforms including an online networking utility created specifically for the heritage sector.
Regular analytics reviews and usability testing help us to refine the experience, and make continual improvements.
Our digital strategy focused heavily on reducing operational overheads through automation. We built a critical API that syncs member data across all platforms automatically, eliminating the need for manual intervention. We also helped Historic Houses to implement AI features that pre-populate visitor information, such as opening times. These advancements have significantly reduced the internal team’s workload while providing visitors with more reliable, real-time information.
The result is a beautiful and usable design, that provides a consistent experience for users across devices. Historic Houses have seen a huge update in online member engagement, and we aim to see that increase further.
Pixelfridge are a pleasure to work with, challenging us where it helps and supporting us where it matters…. More importantly, they're a really nice bunch.
James Probert
Director of Marketing & Development at Historic Houses