Digital evaluations that make a difference

Using the AIR framework

The best charity and non-profit websites must successfully balance a range of priorities. We’ve distilled these into three areas: Audience, Impact, and Responsibility. We call this AIR.

Using the AIR framework, we’ll measure the effectiveness of your website in each of these areas to help you create a digital experience that makes a difference.

Get a website evaluation

Is your website AIR ready?

Request your free one-hour consultation and we’ll audit your website using our AIR framework.

Let’s use digital to create meaningful change for your organisation.

The process

1. Consultation

We'll discuss your current setup, difficulties you're facing and goals you want to meet.

2. Review

We'll review your website using the AIR framework and give the site a score that can be used as a benchmark for future improvements.

3. Report

The report will help stakeholders understand the strengths of their current digital offering, and pinpoint future opportunities.

4. Roadmap

Using the insights from our report, we'll provide a list of actionable and practical next steps to begin improving your digital experience.

The AIR criteria explained

Unlike other website evaluation frameworks, we created AIR to focus on the challenges faced by charitable organisations, and those looking to make a difference.

By splitting our criteria across three key areas, we cover what matters most.

Request a website audit

Audience
Using audience data and feedback we’ll pinpoint issues faced by users when it comes to completing key tasks. These tasks might include learning about your organisation or making a donation. We’ll determine how effectively people are engaging with your content, and where there are opportunities to improve the user experience.
Impact
Leveraging our knowledge of the charity sector we’ll measure the reach and impact of your messaging. We’ll determine whether your site stands out amongst competitors, and is doing the right things to be noticed by humans and search engines alike.
Responsibility
To meet both audience expectations and government legislation, your organisation should be upholding high standards for sustainability and inclusivity. Taking a responsible approach means investing in your digital experiences. We’ll determine whether your website is putting people and the planet first.