Human-first design

Before we start designing or coding, we’ve got to first take time to truly understand the project requirements, and define a clear digital strategy.

The initial discovery phase is our chance to learn about your organisation’s goals, and your audience’s needs. The best digital solutions place themselves at the intersection of these.

We work closely with your team through a series of discussions and interactive workshops, whilst also analysing user research data and benchmarking against competitors. Through this process we can begin prioritising your requirements, identifying areas for improvement, and putting the focus on what matters.

We have years of experience in conducting user research for all kinds of organisations. By using a combination of analytics data and more subjective feedback from user testing and interviews, we’ll get to the bottom of your audience’s pain-points.

We’ll also supplement these qualitative findings with statistical data or analytics, so that we’ve got the full picture of how people feel, along with how they actually act. Armed with these insights, we can map the best possible user journey and make sure your product is delivering results right from the first impression.

Our UX design agency approach is collaborative and human-first. We move quickly with a ‘fail fast’ attitude. Wireframe prototypes help us bring the vision to life, sharing something that feels realistic within a matter of days.

Iterating quickly allows us to try new things, and test original ideas. By engaging real people throughout the UX design process, we test ideas quickly and ensure important insights aren’t missed. With each iteration we progressively increase the fidelity, until we arrive at a more polished interface design.

First impressions are everything. We’ll help you figure out what makes your proposition unique, clarify your message, and design creative visual concepts that bring your brand to life.

After we’ve landed on a visual route that everyone loves, we’ll start translating the selected look-and-feel into more practical assets. Although we specialise in interface design, we can also support you with the creation of broader visual assets. From logos to brochures, we have years of experience delivering the assets you need to stand out, and bring your brand to life with inspiring visuals.

A great online experience is much more than just a sleek design. It all comes back to the big picture of your content and how it’s structured. We’ll help you plan content backed by research, and aligned to the ‘top tasks’ that we identified in discovery. We’ll also consider the finer points of SEO, GEO and keyword research, to ensure you’re covering the topics that matter.

We take an analytical and user-focused approach to content strategy. When it comes to organising your website’s structure and navigation, we regularly employ methods like card sorting and tree testing to ensure information is prioritised correctly, and that people can easily get what they need.

When designing, we’re big advocates of using design systems. These are libraries of shared elements and components that can be reused across the product, and even between multiple products in some cases.

This means we can provide more consistent user experiences through a cohesive interface, and build more efficient and scalable products. It also goes without saying that we always take a ‘mobile first’ mindset, ensuring everything we make is beautifully intuitive across all devices.

When designing we always consider the finer points of interactivity. After all, the web isn’t a static medium. Subtle, purposeful motion keeps users engaged and helps communicate your brand’s stories in an impactful way.

Our web design services cover animations, transitions and the visual flourishes that create a lasting impression. We’ll prototype these interactions to make sure everything feels just right, and then export them for use in the development process.

The smallest design decisions can often make the largest impact, and we’re huge massive advocates of accessible website design. By taking an inclusive approach, we’ll increase the reach of your message, and allow everyone to enjoy your website regardless of ability or disability. As a company policy, all of our design work meets WCAG’s AA standard of compliance, and we can target further compliance if required.

Digital sustainability is also a big consideration throughout the process. We’ll take measures to optimise performance, and reduce carbon emissions. Benchmarking throughout the process helps us to ensure we’re making a difference.

We’re here as your long-term digital design partner. The best digital products are never truly finished, and we’ll be on-hand to help with ongoing UX consultancy to improve your website following launch.

We can help with the long term elements of digital brand strategy, usability reviews, SEO services and the addition of new features.